Electronics e-commerce, designed with product management at its core.
Electrify — Cover
— Problem
Moste-commerceprojectsstartwithscreens.ElectrifystartedwithaPRD,personas,andaprioritizedroadmap—designfollowedstrategy.
— Role & Tools
Role
Product ManagerUX Designer
Tools
JiraFigmaNotion
— Process
01
Step 01
Document.
Wrote a complete PRD covering goals, personas, success metrics, and out-of-scope.
02
Step 02
Prioritize.
Used MoSCoW and impact/effort frameworks to define the MVP cut.
03
Step 03
Sprint.
Ran Agile sprints in Jira, balancing strategy reviews with hands-on design execution.
— Final Design
— Outcome
Web+mobilecheckoutflowsshippedonschedulewithdocumenteddecisions,personas,andamaintainablebacklog.
01Full PRD authored
02MoSCoW prioritization
03Web + mobile checkout